Get More Downlines Under You

In today’s economy, there is no time like the present to begin your own business. It won’t be easy, but if you are doing something you like, it will be worth it. And, by using downlines, you can take others along with you on this journey.

What are downlines? Perhaps we should explain that first. When you start your own direct sales business, some of the compensation plans involve bringing other people on board as sales consultants as well. Your earning potential is tied to the number of people who you get to start their own direct sales business.

It sounds like a pyramid scheme. That is what they call direct sales businesses that are out to defraud their consultants, but it is not what we are talking about here. With legitimate direct sales programs, downlines are the business associates that you bring in plus the people that they bring in and so on and so on and so on.

Now that we are on the same page, let’s discuss how to turn these downlines into bigger profit for your business. What are your priorities in your direct sales business? The difference between a good business leader and a run-of-the-mill one is how they view their business clients.

To increase your profits and more importantly, help others realize their dream of entrepreneurship, will determine the success or failure of your downlines. Someone who is interested in the profit only will be concerned about the number of people they recruit and not the individual relationships with those people. A savvy salesperson can convince anyone to join a direct sales business, but who’s to say that they won’t get disillusioned and quit?

Getting more downlines under you begins with caring about the people you bring into the fold of your direct selling business. As the lowest level of the totem pole, you bring in others who you feel would benefit from direct selling. As their “mentor” of sorts, you guide them through the process of getting started.

After signing the contract, many people have “signer’s remorse.” They begin to regret the decision. Part of your commitment to your belief in the business is shepherding them along until they reach their confidence level and get on their feet. Something made them want to get started in direct sales. Find out what that is and nurture it.

When they are ready, they will recruit others. Concentrate on people who have the best chance of being serious about starting their own business. They will begin and stick with direct sales and make excellent team members. A strong team will increase your downlines and your profit.

Want to get more concrete downlines? Develop an interest in your clients. Cultivating successful business relationships grow a business faster than preaching to the public and just signing people up.

Download our free guide “Marketing your Direct Sales Business.”