Writing Testimonials That Get Noticed

Testimonials are powerful tools for anyone marketing a product on the Internet. As a site owner, you want testimonials on your sales page to persuade and convince potential buyers. They benefit by reading about others who have bought the product and have been very satisfied with it.

As a product creator, you understand the value of getting a testimonial but what about giving one? Let’s look at why you want to give a testimonial and how to give an authentic one.

Two reasons for giving testimonials

1. If you write a respectable testimonial and include your picture, people will read the testimonial or at least look at the picture, right? The next time someone sees your name or photograph in a forum or a blog, they may remember and recognize you. That is personal branding working for you! Giving testimonials is one way of increasing awareness and creating recognition.
2. If your testimonial is on a sales page that has a decent amount of traffic, your name is being exposed to those people. Chances are, some of them will click on your link and visit your site. That’s new traffic for you!

How to write a good testimonial

Testimonials are more believable if you provide real-world numbers. Instead of heaping praises on the product, try saying something like, “I went from earning $650/month to making $2,695/mo. after using XYZ product.” That sounds real and impresses people.

Share your story, “I was laid off 22 months ago, right after I found out we were expecting our first child. I was scared but decided to give Internet marketing a try and seriously wondered if it would work out for me. Then I found product ABC and here’s what happened…”

Don’t go over board with your praises about the product, even if you are excited about it. You may land up making hard-to-believe claims. That will only hurt your credibility.

Keep it honest. It is okay to say something negative or point out a feature that you weren’t thrilled with.

Even if you are a newbie, you don’t have to sound like you are helpless. Be professional in what you write. You can say, “Thanks for helping me put the last piece of the puzzle in place. Your experience and knowledge has helped me implement a plan that could double my income by the end of the year.”

A well-written testimonial can take on a life of its own because the marketer is going to use it to his/her advantage. It may end up on their sales pages, inside new products, and in emails to their lists. That is great exposure for you and it’s all free. A good testimonial can open doors that may not be accessible to you and help you build new relationships and joint venture opportunities.