4 Tips on Building Rapport with Your Subscribers

Developing a strong personal rapport with your subscribers is probably the best way for building a long-tern relationship with them. Here are a four ways to achieve that:

1. Keep in touch. Don’t just mail them only when you need to promote a product or sell them something. Offer them valuable and useful information that doesn’t cost anything. For every sales oriented email, send them at least two that are non-sales related. For example, send them an article you’ve written or direct them to one of your new blog posts.
2. Do a survey. Asking your readers about their needs and concerns is a great way to show that you care. Many email marketing service providers offer online survey creating tools. Take a look at SurveyMonkey, they have an option to set up a free account. Use questionnaires and get your subscribers involved. Ask them what they want you to provide for them to help them with their Internet marketing problems.
3. Send gifts. Reward the loyalty shown by your subscribers by offering them gifts from time to time. This could be in the form of a free eBook, report or even a deep discount to one of your paid products. Blog templates, graphics or even free membership access are also popular gift items.
4. Be personal. Don’t be afraid to show your personal side. Write in a tone that comes across as “from me to you” rather than being formal all the time. Don’t go overboard on being casual right off the bat. Take a clue from how your subscribers comment on your blogs and/or respond to your emails. Then find your own voice to communicate with them accordingly.