Use Video Blogging to Take Your Business Blog to the Next Level

YouTube and other video sharing sites have made videos extremely popular on the Internet today. There are many who prefer to watch a short 2 to 3 minutes video before deciding if they want to visit your site or business blog.

You may just want to add video blogs to your current blog or create a full-blown video blog, also known as vlog. Video blogging, sometimes shortened to vlogging or vidblogging is a form of blogging where the primary medium is video.

One of the reasons for the popularity of video blogging is that videos can convey a lot more information quickly and in a manner that is entertaining rather than reading dull text. Research has shown that people tend to absorb and retain information a lot better when both audio and visual components are engaged, as is the case with video blogs.

This is especially true on the Internet as most visitors tend to skip read and in the process may miss some of your important selling points. Whereas a short, 2 to 3 minutes video that highlights the main benefits of your product or service may be more effective in the visitor taking action.

Video blogs can provide emotions, feelings and a visual aspect that mere words cannot. If a picture is worth a thousand words, then a blog video is worth a heck of a lot more. People love to be entertained. So why not give them both, information and a good time all at once? If you can pull it off successfully, you’ll enjoy the added benefits of your video going viral.

The best example of this is the now famous Tom Dickson’s “Will It Blend” Blendtec Blenders videos. He turned the most unlikely things like iPhones into iDust using his Blendtec Total Blenders. His popularity exploded on YouTube making him an Internet rock star with a cult following. He’s been a guest on Jay Leno, as well as “I Want That,” and Modern Marvels on The History Channel.

The best-paid ad campaign couldn’t hold a candle to that kind of publicity and brand recognition. The bottom line – sales increased 5X!

Here’s one of Tom’s popular “Will It Blend” videos.

Now that you have had a taste of what videos can do for your business blog, you may want to try it yourself. Get a head start by downloading my free report Video Marketing For Business. I’m also working on a “How-to” eBook on video marketing. Stay tuned.

Want to learn more about video blogging and the power of video marketing? Take a look at “Video Magnetism” by Carrie Wilkerson – the Barefoot Executive and Perry Lawrence, Mr. Video himself.