Use Upsells to Convert One-time Sales into Lifetime Customers

You’ve done all the hard work and driven traffic to your site and your sales page is converting well. Why settle for a one-time sale when you’ve done all the heavy lifting?

How can you get your customers to spend more money without feeling any undue pressure while you make a bigger profit? I have two words for you, Upsell Profits!

What is upselling? It is the act of selling add-on or extra products to customers. It sounds easy enough but the reality is, you have to learn how to effectively upsell without turning off your customers.

In order to make a one-time buyer into a lifetime customer, you need to build a trusting relationship. You cannot do that if all you are doing is pressuring the customer into buying more so you can squeeze every dime out of them.

An ill-timed or poorly planned upsell can make you lose the initial sale instead of making you more money. Unless the customer feels like they are getting more value for their money with your upsell, they will reject your offer outright and may be annoyed enough by your amateurish attempt to oversell, they may abandon their first purchase.

Here are two quick ways to create a good upsell:

1. Make the right offer – the add-on product or upgrade in your upsell should help to educate your customer as to how it would enhance their experience with the first product. They may not even be aware of the product that you are offering. It is your job to make them first understand the benefits of the upsell before asking them to buy. Obviously, your upsell offer must complement the original product. Otherwise, you will come across as a pushy salesperson forcing them to buy more.

2. Offer a great value – In today’s tight economy, consumers are very mindful of how and where they spend their money. Your upsell should come across as a great value. I’m not suggesting that you giveaway your products for nothing. Price your upsells such that the few extra dollars they spend will feel like an incredible bargain.

Put yourself in their shoes, don’t you want to get the best deal every time you shop? Make your customers feel the same way.

Once you master the art of upselling, you will make your customers feel like you have their best interests at heart. They will trust your recommendations and willingly refer new customers to you.

Congratulations, you’ve just gained a lifetime customer and acquired new ones who are receptive rather than resistant to your offers. That’s the way to make more money from upsells.

How can you learn to effectively upsell? Grab a copy of my new 74-page eBook, “Upsell Profits Blueprint” including my secret sauce for exploding profits with built-in upsells that you won’t find anywhere else.

How are you using upsells in your online business? Leave a comment and share your thoughts.