3 Reasons Why Article Marketing Can Be Better Than Search Engine Optimization (SEO)

One keyword rich article can bring you hundreds of visitors for years to come. I admit it is not easy if you are new to Internet marketing, but once you write your first article and get it published, it starts to gain a life of its own. You will see a steady stream of traffic to you site.

Here are three reasons why article marketing can be better than SEO.

1. Articles don’t have mysterious and changing algorithms like search engines

While Search Engine Optimization (SEO) is the best method for getting free traffic, you have to be a SEO expert to gain and remain at the top of search rankings. The search engines are constantly changing and updating their algorithm, making it more difficult to maintain top positions.

With article marketing, you don’t have to worry about any algorithms or learning closely guarded secret techniques to gain attention. All you have to focus on is keyword rich content and quality information that readers will be happy to get their hands on.

2. You don’t have to exchange links to increase your ranking

Would you believe me if I told you that your ranking will actually increase with all the back links you get from one top article? Yes, it’s true. If you can get one hot article online, you will be amazed by how many article directories post this article on high PR pages (yes, pages with PR6 or higher). All these links will be pointing back to your site, giving you a boost in your ranking.

For SEO, you will have to come up with a great marketing strategy to get high PR sites to add your link to their sites.

3. A good resource box is all you need

This is often over looked by many new article publishers. You’ve written a great article but your resource box is weak or has no direct link back to your site. Without a good resource box, you may gain fame but will not get the traffic that you want.

Your author’s resource box should contain a compelling reason for people to visit your website. You may talk a little about yourself, but it really has to be more about the reader and his/her wants.

For example, if your website is offering natural cures for people suffering from acne, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of creating a great resource box is including one or more links to your website. Different directories have different rules about this, but the general rule of thumb is to allow two links. You want to surround at least one these in what is called “anchor text.” It allows search engines determine the main topic of the web page that this link leads to.

Here is an example of an anchor text within a link:

Grab a copy of my FREE report on natural cures for acne.

If you want the search engines to know this page is about natural cures for acne, the HTML code would like this:

<a href=http://acnesite.com/free_report.htm>natural cures for acne</a>

The anchor text would help to boost your rankings for the keyword phrase “natural cures for acne.”

Studies have shown that sometimes people ignore in context links like the one above. To play it safe, make the second link in your resource box something like this:

Visit my site at http://acnesite.com.

Don’t get me wrong, I’m not saying you don’t need SEO. Article marketing and organic SEO do go hand-in-hand. You need both to drive a steady stream of traffic to your website.

You can get more valuable traffic generation tips from my small report “10 Proven Ways To Get More Traffic With Article Marketing.”