How to Exclude Categories from Navigation in WordPress
March 4, 2010 by Achinta "Archie" Mitra
Filed under Random Thoughts, WordPress & Websites
Most premium themes have two sets of main navigation, 1) Pages and 2) Categories. Two questions that come up often are:
1. How do I exclude categories from the navigation?
2. How do I change order from the default alpha order?
I’ve found several ways of accomplishing both tasks. Choose the method that you find easiest to implement.
Excluding categories:
- Simple method – don’t post anything to a category that you want to exclude. This may not be always feasible, for example, let’s say you have a category called Featured Content to create a slideshow on your home page. You may want to list Featured Content as a category in your navigation. [Read more]
Internet Marketing Experts Urge, “Do As I Say, Not As I Do”
December 14, 2009 by Achinta "Archie" Mitra
Filed under Random Thoughts
Why am I seeing so many Internet marketing (IM) gurus not following their own advice? They seem to preach one thing but practice something very different.
I’m not trying to pick on anyone or vent my frustrations here but am genuinely puzzled by what I see happening in the “make money” niche.
Let me give you two examples to illustrate my point:
- Niche marketing – gurus will urge you to jump on the latest “hot” niche that they’ve uncovered. Buy their eBook or training course and you too can be making a 6-figure income in no time flat. Yet, they themselves are not in that niche but getting rich by selling their “business model” to new online marketers.
- Leaving money on the table – IM experts implore you to customize your “page not found” 404-error page and add upsells to your thank you pages. Otherwise, you are leaving oodles of money on the table. Yet their own opt-in confirmation is the standard Aweber page without any customization and their upsells are so unrelated to their original product that it just doesn’t make any sense. Huh?
Tony Robbins – Tiny Changes Mean Huge Results
September 24, 2009 by Achinta "Archie" Mitra
Filed under Random Thoughts
Here’s an incredible video with a powerful message by Tony Robbins. Enough said!
Is a Business Website Really Important?
April 6, 2009 by Achinta "Archie" Mitra
Filed under Random Thoughts
The goal of any business is to make money. To do that, the word has to get out about your products or services. One way that you let people know you exist is with a business website.
Some ask if a business website is truly important. The answer to that question is found in the advantages of the website to increase business profits. A business website is an advertising tool you would be unwise to pass up.
Advertising offline is how businesses tell others about their products. You run newspaper ads, use billboards (if you can afford that), direct mailings, and flyers – to name a few. The more visible you and your product are, the more people you have a chance to attract.
A business website does the same for online businesses and home businesses that want to move into new markets. Think of it as your online billboard, but this one is more affordable. Using a business website, you get to showcase your products in the most flattering light possible. Anyone who visits will see the best you have to offer them.
Business websites work for small as well as larger businesses. Websites can be set up to run an online store, answer questions for customers, provide useful content, and gather information from customers. All of these things you have to do yourself with a brick and mortar business that has no website presence.
Business websites allow for the streamlining of almost all processes pertaining to your business. You can send electronic invoices to clients, pay business expenses online, and pay any contracted employees. The paper trail is a thing of the past with virtual businesses. But, if you did need a document, it can be safely accessed on your computer or flash drive and printed.
Business websites allow for 24-hour shopping. Showcasing your products at a trade show or flea market allows you 8-10 hours a day to attract customers and make a sale. With a business website, anyone in the world can view your products on your website and purchase what they want. It could be three o’clock in the morning where you are but your store is open for business half way around the world where it is later in the day.
For brick and mortar businesses and virtual ones, a website adds credibility to your products. A potential customer can see and get all the information they need about a product before they buy. Posting customer testimonials helps, too. For brick and mortar, a website shows that you have taken the next step in your business growth. Now, the customers who spread the word about you to their friends have a place to direct them to that doesn’t require getting in the car and driving somewhere.
A business website is a great asset to any business. With so many web hosting companies, setting one up is easy to do and it gives you an online presence to increase the visibility of your business.
Why Build Just Another Website?
March 16, 2009 by Achinta "Archie" Mitra
Filed under Random Thoughts
Build a money making online home-based business instead
I have seen too many people wanting to rake in the big bucks in a hurry by slapping together a Website and expecting the sales to just happen. Big mistake! Watch this video to learn how to set up a money making Website.
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Too many non-SBI! sites start without profits being “built into” the process from DAY ONE. It all begins with the right process. Content
Traffic
PREsell
Monetize is the underlying, logical and powerful process that capitalizes upon the fundamental realities of how people use the Web. C
T
P
M puts you on a solid, profitable business foundation.
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Rupert’s SBI! Experiment
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