Use Video Blogging to Take Your Business Blog to the Next Level
August 3, 2009 by Achinta "Archie" Mitra
Filed under Content Marketing
YouTube and other video sharing sites have made videos extremely popular on the Internet today. There are many who prefer to watch a short 2 to 3 minutes video before deciding if they want to visit your site or business blog.
You may just want to add video blogs to your current blog or create a full-blown video blog, also known as vlog. Video blogging, sometimes shortened to vlogging or vidblogging is a form of blogging where the primary medium is video.
One of the reasons for the popularity of video blogging is that videos can convey a lot more information quickly and in a manner that is entertaining rather than reading dull text. Research has shown that people tend to absorb and retain information a lot better when both audio and visual components are engaged, as is the case with video blogs.
This is especially true on the Internet as most visitors tend to skip read and in the process may miss some of your important selling points. Whereas a short, 2 to 3 minutes video that highlights the main benefits of your product or service may be more effective in the visitor taking action.
