The 4Ps of Website Domain Name Selection
October 5, 2009 by Achinta "Archie" Mitra
Filed under Branding, Business in a Box, Make Money, Niche Marketing, Search Engine Marketing
Your are probably familiar with E. Jerome McCarthy’s classic 4Ps of marketing that he first proposed in 1960. For those of you who haven’t heard of it, here’ a quick recap:
Product — an object or a service that is mass-produced or manufactured on a large scale with a specific volume of units.
Price — the amount a customer pays for the product.
Place — the location where a product can be purchased. It is often referred to as the distribution channel.
Promotion — all of the communications that a marketer may use in the marketplace
When it comes to Internet Marketing, probably one of the first things you have to do is choose a domain name for your online business. This is one of the most important decisions you’ll ever make. To help you with this important first step, I’ve come up with the 4Ps of website domain name selection.
Whether you’re creating a blog that will act as the hub for your business or registering a domain for a niche site, you need to take the time to find the right domain because changing domain names after you’ve built up traffic and credibility can do irreparable damage to your business.
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