Is “Moving The Free Line” Helping or Hurting Your Online Business?

Anyone who is involved with Internet marketing or is in the “make money niche” is well aware of the fact that you need to give away lots of free stuff to attract traffic, build your list and establish yourself if you are a virtual unknown. I agree with that business philosophy to a certain degree.

However, I am beginning to get an uncomfortable feeling when I read or hear expressions like “moving the free line” and “giving your best stuff away.” Where do you draw the line? Eventually you reach a point of “diminishing returns” (economists like to call it diminishing marginal returns).

I understand that the web is built on a foundation of free – free information, free videos, free “how-to” tutorials and so on and so forth. It’s not that I don’t believe in giving away free reports and multi-part eCourses. I do want to help people who are just starting out or are struggling. I have plenty of free resources on this site that I use to draw interested visitors and acquire new subscribers who I hope will become paying customers someday. But I believe there has to be a limit to freebies and there comes a time when you need to make a business decision. After all, it is basic human nature not to pay money for something that one can get for free. Read more