A Squeeze Page is Critical to Your Online Success

A squeeze page or a landing page is a powerful Internet marketing tool. Why? Because it builds your mailing list in whatever online niche you happen to be in. You know what they say, “The money is in the list.”

What is a squeeze page?

It is a single web page whose only purpose is to collect the visitor’s name and email address. Usually this is done by offering a giveaway report, eBook or multi-part course. This is very different from a sales letter or mini-site where the marketer is selling something. On a squeeze page, there is only value exchange, your freebie in exchange for their name and email address.

Why is a squeeze page critical to your online success?

Let’s face a harsh reality right now, most first-time site visitors are not going to buy from you. So you need a way to capture their contact information with explicit permission to send them future emails. In other words, a way to continue to market to them long after their first visit to your site.

If you give away your report or eBook on their very first visit, they’ll probably read it and forget about you after that. You don’t want to lose that visitor forever after having done all the hard work to get them to your site in the first place. Read more

Optimize, Promote and Monetize Your Mini-Sites

This is my second article on mini-sites and how to use them effectively in Internet marketing. You can read the first part at Creating DiY Mini-Sites – Spend a Little, Make a Lot!

Assuming you’ve got your mini-site ready and uploaded to your hosting server, it is now time to move onto Phase II. That’s where you’ll optimize your mini-site for your chosen niche to find your page, promote it using methods to attract qualified traffic and finally monetize it to make money.

Search engine optimization (SEO) for mini-sites

At first glance, it may seem like a difficult task to optimize a single web page. It is natural to assume that a website with hundreds of pages or an authority site would have a distinct advantage over a mini-site. After all, a large site can optimize for hundreds of keywords and phrases since it may have thousands of pages.

Sometimes being small can have its advantages. A mini-site targets a specific niche or product. That means it can target keywords/phrases that are very specific to that niche. You can optimize your mini-site for long-tail keywords that may be ignored by those gargantuan sites but are very important to your niche or product.
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Creating DiY Mini-Sites – Spend a Little, Make a Lot!

Don’t let the name, mini-sites fool you. These small, highly focused websites or sales letters are the key to maximizing your profits from a targeted niche.

You don’t have to spend a large amount of money on software, how-to eBooks, or video tutorials. You can begin creating profitable do-it-yourself (DiY) mini-sites if you learn a few basic principals first.

In this post, I’ll walk you through the basic steps and then point you to some resources if you need additional help. So let’s get the ball rolling…

What is a mini-site?

A mini-site is typically single-page a website that focuses on selling a product or service to a particular niche. Sometimes a mini-site may have more than one page such as Affiliate Program, Support, and Online Demo etc. However, the vast majority are a long pitch page. The laser-like focus on a product and/or niche is what makes mini-sites so good at making you money. When done right, of course!

Advantages of a mini-site

A mini-site is probably the simplest online business model for making money. There are several reasons for their success:
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