A Squeeze Page is Critical to Your Online Success

A squeeze page or a landing page is a powerful Internet marketing tool. Why? Because it builds your mailing list in whatever online niche you happen to be in. You know what they say, “The money is in the list.”

What is a squeeze page?

It is a single web page whose only purpose is to collect the visitor’s name and email address. Usually this is done by offering a giveaway report, eBook or multi-part course. This is very different from a sales letter or mini-site where the marketer is selling something. On a squeeze page, there is only value exchange, your freebie in exchange for their name and email address.

Why is a squeeze page critical to your online success?

Let’s face a harsh reality right now, most first-time site visitors are not going to buy from you. So you need a way to capture their contact information with explicit permission to send them future emails. In other words, a way to continue to market to them long after their first visit to your site.

If you give away your report or eBook on their very first visit, they’ll probably read it and forget about you after that. You don’t want to lose that visitor forever after having done all the hard work to get them to your site in the first place. Read more